Ecommerce Copywriting Review

by Curt Donohue on April 6, 2011

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Picture of Karon Thackston

Karon Thackston – Ecommerce Copywriter Extrodinare!

I recently purchased a Wordtracker Masterclass book called Ecommerce Copywriting – Proven Strategies for Boosting Sales & Search Rankings by Karon Thackston.  I bought it in the hopes of learning how to write better category and product descriptions as well as learning about best practices for setting up various policies.

I was not disappointed with my purchase and I wanted to provide you with some insight on what the book was about in the form of a video review that runs about 23 minutes (see below).

Before I do that, though, please notice the streaming audio player above and the MP3 download link for an awesome interview I had with Karon.  I figured that no one would be better able to discuss this book than the author and Karon was kind enough to humor me.  There is a ton of great content in this nearly 1-hour interview so please be sure you listen to it

Go ahead and watch the video review below and the links mentioned in the video are located at the bottom of this post.  OK, on to the review…


If you are interested in the book, you can get it through my affiliate link here.

Karon runs a great website called Marketing Words as well as a fabulous companion copywriting blog that I would highly recommend you check out.


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Curt Donohue

Curt Donohue is a PrestaShop enthusiast and the creator of as well as PrestaShop 1.4 Tutorials.

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