Should I Create A Premium Membership for PrestaTraining?

by Curt Donohue on June 21, 2011

I have an idea!I've had an idea rolling around in my head for about six months now about creating a paid-for premium membership section to PrestaTraining.

I thought about what types of things I would include to provide value and how much I would charge to make the extra effort worth my time.

In the last couple of weeks, my thoughts have really started to focus and this is what I've come up with for potential content:

  • Reviews and demonstrations of paid modules
  • Reviews and demonstrations of paid themes
  • Premium advice and training that would not otherwise be available on the free side of

A couple other ideas I had, that I'm a little less sure on, include the following items:

  • Monthly question and answer session via a webinar style interface
  • Members Forum

I'm going to break down each item and tell you why I think they might be a good service for the premium membership.

1.  Reviews and Demonstrations of Paid Modules

In my opinion, PrestaShop can be very lacking in some areas when it comes to basic functionalities that make good stores.

For instance, it is unfathomable to me that you can't sort the order of your attributes with the basic installation of Prestashop.  If you have a clothing store, this is a must since PrestaShop wants to put the attributes in alphabetical order.  You, most likely, will want to reorder them to something like S, M, L, XL, XL, which is not in alphabetical order.

Changing the order of these attributes requires either core code changes (bad idea) or purchasing a module (costs money).

So, how do you figure out which module you need?  Can you read the descriptions on vendors websites and go through the demos to be sure they are what you need?  Not always and mistakes are expensive.

2.  Reviews and Demonstrations of Paid Themes

Another problem PrestaShop owners have is the lack of a decent looking theme (my opinion again).  For most of the PrestaShop websites that I've looked at, the single best improvement they can make is to move away from the default theme and get into a premium (paid-for) theme that better suits their store.

Just like modules, themes can be pretty costly.  And, it isn't easy to figure out if a particular theme is going to be right for your store even when there is a demo site.

Wouldn't it be nice to see a structured demonstration of the theme which tests it under certain criteria?  My plan is to develop a standard method of testing a theme's functionality to demonstrate what they are capable of and what they are not capable of.

3.  Premium Advice and Training

A premium membership could provide enough income to justify spending more time on understanding and teaching module and theme related code customizations.

There seems to be a very high demand for this in the PrestaShop Forum and, I believe, could do an excellent job of providing video tutorials and training on these issues.

4.  Monthly Q & A Session Via a Webinar

I really like this idea, but I'm also unsure of the value it could provide and I know it will take a huge amount of resources (time and money).

I think that webinars where people can come together and communicate might be a lot of work, but I've seen the value of webinars and they can be amazing.

Most of the great webinars I've participated in followed a similar format.  There was a way people could access the webinar via the phone or internet.  The presenter had a specific topic for that webinar and when the webinar was over, there was a period for attendees to ask questions and get answers.  This can work pretty well for groups up to 1,000 people, which is the typical limit of most webinar software.

I've also seen webinars that were strictly Q & A.  Typically, presenters provide a way for the group to submit questions throughout the discussion and the presenter responds to those questions on a first-come, first-served basis.

This format works well in small group settings such as group coaching calls or mastermind groups, let's say between 10 and 50 people.

Since I'm unsure if this is a good idea or not, I really need to hear what you think.  Please leave me your thoughts in the comments below.

5.  Members Forum

I have to say that I don't like the idea of a members forum for because I think it may take away from the already very well established community forum.

I believe that splitting up that body of knowledge would be a bad idea and would be a disservice to the PrestaShop community.

However, if there was enough demand for a forum as part of the premium membership and we could create one that would supplement the knowledge already in the forum, I would be open to it.  I am currently unsure how to do that, though.  Please let me know what you think.

What will it cost?

The quick answer is I don't know.

I want to know what you would be willing for pay for these services.  Is it worth $10/month, $20/month, $40/month, or something else?  Would you rather pay by the month or, the year (discounted rate)?  Do you want an option for both?

Instead of just guessing, I would rather get some feedback from you.

What do you Think?

In closing, I really excited about the idea of offering something akin to PrestaTraining on steroids.  I think the value to the community could be incredible.

Please take some time and let me know what you think about the premium membership in the comments below.

Lastly, if you are interested in the concept of the premium membership, please show your interest by signing up for our Early Bird notifications in the form below.  You will receive occasional updates regarding the status of the premium membership.

The more people that sign up, the more likely the membership will happen.  My goal is at least 200 members to start with.

 Do you want a Premium Membership Option?


Curt Donohue

Curt Donohue is a PrestaShop enthusiast and the creator of as well as PrestaShop 1.4 Tutorials.

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Lina August 18, 2011 at 3:10 am

I would be happy to pay for training IF it included step by step instructions on how to create a theme for myself. I find some of the modules ridiculously expensive and even the themes to be quite expensive. I’m quite savvy with the computer but with prestashop, it seems that any information for creating your own theme is elusive. The info I do come across seems to be geared towards more advanced users. How did all these premium theme developers learn how to create their own themes and modules. I want to learn how to do it too.
I tried to contact prestashop for training but I think they only cater to large business or you have to be willing to go to paris or miami. I rather learn from home, I’ve got two kids so I’m not going anywhere. If you offered that kind of training, then I would be willing to pay. Thanks, Lina

Curt Donohue August 22, 2011 at 9:18 pm

Hi Lina,

Thanks for taking the time to respond and also for the encouragement. As you can see, you are the first to respond, so I’m unsure if the demand is low, or people are just shy.

I would love to put something together like this. I don’t see this happening anytime soon, though, due to the lack of demand. I do, however, think a training series on theme development would be useful to many people.

I understand your frustration with respect to PrestaShop’s training. I’ve tried to contact them on multiple occasions and have never received a response to my request to training, which is part of the reason I started

If I did put a training together like this, I think I would need to charge about $97 for something that was substantial enough to be useful for beginners and intermediate students. How does that price set with you?


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